My name is Alana, and I’m the fifith generation of my family to live atop the Great Dividing Range in a small farming village called Rydal.
Fledgling Farmers grew out of my interest to explore how families that live and work on the land talk about succession. Unlike normal businesses governed by an internal framework of organisational communication and hierarchy, farming enterprises operate in a unique ecosystem with family members the major stakeholders.
This fascination around succession came from my family's own story (you can read our story here). This then grew into researching and investigating what happens to regional communities and farms when a breakdown in communication occurs and what is being done to help facilitate farmers during generational transitions. I soon realised that there is a need in regional Australia for a communications framework that can be actively integrated into family farming enterprises to ensure their longevity.
I plan to write my Masters thesis on the communication framework I develop, and in the meantime use this website as a platform to start cultivating research and engagement around Fledgling Farmers.